Privacy Policy for The Amethyst Collection
Effective Date: August, 2026
The Amethyst Collection, managed by Coastline Real Estate Advisors LLC, respects your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website at amethystscollection.com, schedule a property showing, contact our leasing office, or access our resident portal.
1. Who We Are and How to Contact Us
This website is operated by Coastline Real Estate Advisors on behalf of The Amethyst Collection.
If you have questions about this policy or wish to exercise your privacy rights, you can reach us through any of the following methods:
- Mailing Address: 1301 Amethyst St, Redondo Beach, CA 90277
- Leasing Office Phone: (310) 374-9400
- Emergency Contact Phone: (310) 281-7701
- Privacy Request Email: crea@coastlinerea.com
2. Categories of Personal Information We Collect
Depending on how you interact with our website and leasing office, we collect information that identifies, relates to, or could reasonably be linked with you. The categories of personal information we collect include:
- Identifiers: Your full name, email address, phone number, and physical address provided when you submit a contact form, request a tour, or communicate with our leasing team.
- Commercial Information: Rental history, floor plan preferences, lease agreements, and payment histories associated with your account.
- Internet and Network Activity: Your IP address, browser type, device details, operating system, and data regarding how you interact with our site, such as pages viewed and links clicked.
- Sensory Information: Voice recordings if you leave a message on our office voicemail.
- Sensitive Personal Information: Social Security numbers, driver's license numbers, or financial account details collected during the rental application process.
3. Sources of Personal Information
We collect personal information directly from you when you fill out forms on our website, schedule a showing, or submit a rental application through our AppFolio resident portal. We also collect network activity automatically as you browse our site through operational cookies, analytics tracking, and embedded scripts.
4. How We Use Your Personal Information
We use your personal information for specific business purposes, including:
- Providing apartment rental services and managing lease agreements.
- Responding to inquiries, scheduling property tours, and answering phone calls.
- Processing lease applications and resident payments through AppFolio.
- Operating, maintaining, and improving our website performance and user accessibility.
- Delivering relevant marketing communications and advertising for available units.
- Protecting against fraudulent form submissions, spam, and security incidents.
- Complying with applicable legal and regulatory obligations.
5. Categories of Third Parties We Disclose Information To
In the preceding 12 months, we have disclosed personal information to service providers, contractors, and third-party partners for core operational purposes. California law requires us to outline these disclosures by vendor category:
| Category of Personal Info | Category of Recipient | Business Purpose of Disclosure | CCPA/CPRA Classification |
|---|---|---|---|
| Identifiers, Commercial Info, Sensitive Info | Property Management Software (AppFolio) | Rental application processing, resident portal access, and lease management | Service Provider Disclosure (Not a Sale or Share) |
| Identifiers, Network Activity | Security & Anti-Spam Provider (Google reCAPTCHA) | Protecting web forms from automated spam, bot activity, and abuse | Service Provider Disclosure (Not a Sale or Share) |
| Network Activity, Usage Data | Analytics Provider (Google Analytics) | Measuring site traffic, user interaction, and performance | Service Provider Disclosure (Not a Sale or Share) |
| Network Activity, Identifiers | Advertising Partner (Meta / Facebook Pixel) | Measuring ad performance and delivering targeted ads on social platforms | Categorized as a "Share" for cross-context behavioral advertising |
| Network Activity | Accessibility Service Provider (AudioEye) | Monitoring and optimizing website accessibility for disabled users | Service Provider Disclosure (Not a Sale or Share) |
We do not sell personal information for monetary payment. However, because our site uses advertising cookies such as the Meta Pixel to measure marketing campaigns, California law classifies this activity as "sharing" personal information for cross-context behavioral advertising. You have the right to opt out of this activity at any time.
6. Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal data:
- Right to Know: You can request details about the categories and specific pieces of personal information we have collected, used, and disclosed about you over the past 12 months.
- Right to Delete: You can request that we delete personal information we have collected from you, subject to legal exceptions (such as maintaining active lease agreements or tax record retention).
- Right to Correct: You can request that we correct inaccurate personal information that we hold about you.
- Right to Opt Out of Sale or Sharing: You can direct us not to share your personal information for targeted cross-context advertising.
- Right to Limit Use of Sensitive Personal Information: You can direct us to limit the use of your sensitive personal information (such as government IDs or financial data) strictly to necessary business operations.
- Right to Non-Discrimination: We will not deny services, charge different rental rates, or provide a lower quality of service if you exercise any of your privacy rights.
To submit a request to know, delete, or correct your information, email us at crea@coastlinerea.com or call our office at (310) 374-9400. We will verify your identity before processing your request by matching the contact details you provide with the information in our administrative files.
7. Do Not Sell or Share My Personal Information and Preference Signals
You can opt out of third-party advertising tracking by contacting us directly at crea@coastlinerea.com with the subject line "Do Not Share My Info."
Our website recognizes browser-based opt-out preference signals, including the Global Privacy Control (GPC). If your web browser transmits a GPC signal, our site automatically processes that signal as a request to opt out of advertising cookies and tracking scripts.
8. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to ensure proper operation, evaluate traffic patterns, and deliver marketing content. These tools are grouped into the following categories:
- Strictly Necessary Cookies: We use Google reCAPTCHA (cookie name: _GRECAPTCHA, duration: 6 months) to block automated spam submissions on our contact forms. Our AppFolio resident integration uses session and security cookies to maintain logged-in account states and protect against request-forgery attacks.
- Analytics Cookies: We use Google Analytics to evaluate visitor traffic. This includes the _ga cookie (duration: 2 years) to recognize returning browsers, the _gid cookie (duration: 24 hours) to track page views, and the _gat cookie (duration: 1 minute) to manage high-volume request rates.
- Functional Cookies: We use AudioEye tools to optimize site readability and screen-reader capabilities. If scheduling software is embedded on our site, first-party and third-party cookies maintain booking states and time zone preferences for up to 21 days.
- Advertising Cookies: We use the Meta Pixel to evaluate advertisement performance. This includes the _fbp cookie (duration: 3 months) and the fr cookie (duration: 3 months), which track browser activity to show relevant leasing advertisements across Meta platforms.
We do not control how independent third-party vendors like Google or Meta use information collected through their own standalone platforms. For further details on their internal processing, please visit Google's Privacy Policy and Meta's Privacy Policy directly.
9. Data Retention
We retain your personal information only for as long as necessary to complete the operational purpose for which it was gathered. Contact form submissions are retained to handle leasing inquiries and follow-ups. Resident and rental application records managed through AppFolio are retained for the duration of the lease plus additional time as required by California property management, legal, and accounting obligations. Cookie retention schedules are specified in Section 8 above.
10. Children's Information
Our website offers residential leasing information intended for adult applicants. We do not knowingly collect personal information from anyone under the age of 16. If we learn that personal data from a minor under 16 has been collected without verified parental consent, we will delete that information immediately.
11. Security
We maintain reasonable physical, administrative, and technical safeguards designed to protect personal information against unauthorized access, loss, or alteration. However, no internet transmission or electronic storage method can be guaranteed as completely secure.
12. Changes to This Privacy Policy
We may update this policy periodically to reflect changes in legal rules or website technology. Updated policies will be published on this page with a revised effective date at the top.
13. Privacy Contact Information
To exercise your rights or submit questions regarding our privacy practices, please contact:
The Amethyst Collection
1301 Amethyst St, Redondo Beach, CA 90277
Phone: (310) 374-9400
Email: crea@coastlinerea.com